Being good at what you do isn’t enough, you need to be:
80% of all businesses rely heavily on the time and energy of the founder which leads to burnout and frustration. Learn how to turn your skills into highvalue products and remove yourself from delivery.
Competition is fierce and profit is hard to come by. Learn how to differentiate yourself in a crowded market and create high demand for your business without having to hunt and chase every sale.
Influence = Engagement X Reach. This is the method for becoming a highly valued, highly paid ‘Key Person of Influence’ in your industry and building a business you’re proud of.
This is a conference for entrepreneurs, business owners and corporate leaders.
Learn the 5 steps to expanding your business, career or team
The Perfect Pitch
Develop a powerful answer to the question “what do you do” and communicate your value with clarity.
Establish credibility by getting your message in the hands of those who matter to increase growth of your business.
Exchanging time for money is self sabotage. Turn your skills, talents & expertise into scalable products that people want to buy.
Raise your Profile
How to get you and your business recognized in the media – online & offline.
Grow by Partnering
Nothing great was ever achieved in isolation. Create opportunities by partnering with high performers.
The Keynote Speakers
Best practices, innovative thinking and practical things to do, shared by industry leaders.
Dale Murray CBE
Step 1: The Art of the Perfect Pitch
Step 2: Publish Your Ideas
Step 3: Productise Your Services
Step 4: Raise Your Profile
Step 5: Partnerships & JV's
Co-founder of Dent Global
Dale Murray CBE
Step 1: The Art of the Perfect Pitch
Dale Murray CBE is a successful technology entrepreneur turned award-winning angel investor. She holds many Non-Executive Director roles and is a Government Advisor. New Zealand-born Dale was part of the founding team that launched Vodafone NZ in 1992.
She then relocated to the UK and co-founded mobile pioneer Omega Logic, launched prepay top-ups and built gross turnover to £450m within five years. After exiting, Dale turned to investing in start-ups and after early success, was awarded British Angel Investor of the Year in 2011. Dale was awarded a CBE by HM the Queen in 2013, for services to enterprise.
Lucy’s been a magazine and book editor and publisher, a print and onscreen journalist; a writers’ agent and editor for Methuen; a TV writer, script-editor and producer. She has delivered training events to companies such as Microsoft, Virgin, Lloyds TSB, BP, HSBC and Barclays, as well as many public sector organisations and SMEs.
Lucy is the author of 10 books and has more than 20 years experience in publishing, editing and writing (having started her first publishing company at university). Lucy is the Managing Editor of Rethink Press and Commissioning Editor of Bookshaker – which have published over 350 books in the last 10 years. She has a post-graduate diploma (DTLLS) in teaching Creative Writing and Literacy and is an experienced and sought-after writing coach and trainer.
As a successful entrepreneur with a group of companies in manufacturing, property, training and commercial design, Nic knows about the challenges of growing a successful business and managing people.
Nic is one of the Founding Partners of Shirlaws Business Coaching and has been responsible for driving the growth of the business. He has worked with British Aerospace, Sony Pictures, Credit Suisse, HSBC, Aventis Pharmaceuticals, Direct Selling Association and Oxford University. Nic has also been invited to deliver keynote presentations at numerous Business Schools in Europe and Spain on business strategy.
As a serial entrepreneur, Linzi had set and up sold two businesses before the age of 24, her second company (a successful Footwear brand), which had seven global distribution channels, the shoes were recognised in the design Museum as design classics and Linzi sold the business to Caterpillar.
Now an international speaker for them, with engagements lined up in Australia and the USA, Linzi has also shared the stage with the Head of YouTube UK at the Festival of Marketing, been seen live on BBC World News, presented a Masterclass for the Fortune 500 businesses through the WE Connect Europe network, spoke at Women’s Week at the Northern Power Women Conference and Women of the World Cambridge, and has much more lined up this year.
After years of working on building and developing brands, Linzi published her No1 best seller “Brand Famous - How to get everyone talking about your business” which was championed by the Chartered institute of Marketing, to all of its members, as their book of the month.
Julia Langkraehr is a successful entrepreneur who built three multi-million pound retail businesses in three European countries and is now a strategic coach. She moved to London in 1999 where she founded and built Retail Profile Europe, which specialises in developing new revenue streams for shopping centres and working with start-up retailers.
The business merged with its largest competitor, Space and People PLC and has offices in London, Glasgow, Hamburg, Moscow and Delhi. Its turnover exceeds £30 million. In 2014 she successfully exited and founded Bold Clarity which provides facilitation, coaching and training to entrepreneurs, CEOs, their leadership teams and peer groups. It works with companies which turn over £2-50 million to help them grow their business.
Successful entrepreneur, speaker and co-founder of Dent, a global training company operating in the UK, Australia, USA and Singapore.
Daniel is the co-founder of Dent, a global business designed to create a world full of entrepreneurial people who solve meaningful problems. He’s the author of the three best-selling books “Key Person of Influence”, “Entrepreneur Revolution” and “Oversubscribed”.
Daniel started out as an entrepreneur at age 21 and built a multi-million dollar event marketing and management business before age 25. He has since built several successful businesses in the UK, Australia, USA and Singapore.
Daniel has bought, sold and turned around businesses in his career as an entrepreneur. He has raised money and built businesses in multiple countries. He’s fortunate to be mentored by Mike Harris who has built three iconic, multi-billion pound businesses. Daniel has also raised hundreds of thousands of pounds for charity and served on the board for several organisations.
Martyn is one of the UK’s most successful consumer products entrepreneurs of the last decade. He founded Coffee Nation in the late 90’s and quickly developed the business to be the UK’s leading brand of takeaway coffee sold from over 600 locations across the UK.
Coffee Nation is a great British entrepreneurial success story. The company was sold in 2008 and again in 2011 for £23M and is now called Costa Express. Total proceeds to shareholders exceeded £80m. Coffee Nation has sold over 100 million cups of coffee.
Martyn now mentors CEOs and founders, and advises boards of high-growth ‘scale up’ companies, as well as large organisations seeking a more entrepreneurial approach. His particular focus is to help founders transition from start-up entrepreneurs to become rounded CEOs capable of leading their organisations to mid-market and high growth.
He published his book “Wake Up and Sell the Coffee” and his keynote is aimed to help more entrepreneurs not just start a business but to start well – creating a high quality venture that will survive long enough to potentially become a high-growth business and reach mid-market and beyond by creating and utilising assets within the business.
Get your tickets
Every ticket holder will receive a copy of the best-selling book, ‘Key Person of Influence – Revised Edition’ by Daniel Priestley, a goody bag with merchandise plus exclusive offers from our partners.
7th October 2016
Event Details & Ticket Options
London Brand Accelerator
9:30am - 5:30pm. Registration starts at 8:45am
Milton Court - Guildhall School of Music & Drama
Silk Street, Barbican
London, EC2Y 8DT
You will be redirected to our secure payment gateway to complete this transaction.
“One of The Top Personal Branding Conferences In The World” – INC.com
Our clients are our benchmark, meet some of our 'KPIs'
Author of 'Light Your Firebrand'
Author of 'Legally Branded'
Radical Body Transformations
The English Cream Tea Company
"Zero to Hero"
Shaking up Industries
Author of 'Light Your Firebrand'
Mike signed up to the KPI Growth Accelerator in April 2010 and immediately had a breakthrough in the way he explained the value he delivers to a client. Rather than saying, “I have financial marketing agency”, Mike began telling clients that he “works with financial services companies to ignite their brands, illuminate their points of difference and enable their messages to spread like wild-fire leaving them and their customers feeling inspired” (Pitch). He then set to work on his Book, “Light Your Firebrand”, where he was able to consolidate his 25 years of industry experience into a powerful manuscript (Publish). In doing so, he was able to uncover and explore his unique Intellectual Property. Mike discovered that he had a lot more value to share than he previously acknowledged. Next, Mike produced a new website and as well as a highly valuable brand assessment tool which could allow people all over the world to access his unique take on financial services branding (Product). With newfound clarity and scalability, Mike wasted no time in raising his Profile online. This resulted in him being appointed as the Chairman of a highly prestigious industry body (Profile). Mike was also able to form Joint Ventures and Partnerships with key industry players (Partnerships). With all of this in place, Mike noticed a clear shift in the amount of new business that was finding him. In one instance, the CEO of one of the UK’s largest Banks was excited to have the opportunity to sit down over coffee with Mike to discuss the future of their brand. In a six month period, Mike Symes went from being a very successful marketing consultant to a Key Person of Influence in his field. He went from being great at pitching for new business … to having people pitch him to become a client. Mike widened his scope to deliver value worldwide and distilled his unique ideas into valuable Intellectual Property. In short, he recognised the mountain of value he was already standing on and is now producing at a whole new level.
Author of 'Legally Branded'
Shireen is a talented lawyer who has a passion for helping small and medium sized businesses to protect their valuable intellectual property.
Shireen joined the Key Person of Influence Programme to increase her skills in business.Deregulation in the legal industry meant small law firms like Shireen’s were at risk unless they could stand out as different, passionate and valuable.Most people who met her thought she was a lawyer much the same as any other. Shireen had all the qualifications, experience and insight but hadn’t yet raised her profile as the key person within her speciality.On the programme, Shireen honed in on her Perfect Pitch. She discovered that when pitched correctly, people were excited and engaged by her. As a result of better pitching, her conversion rates improved dramatically. People wanted to know more about intellectual property, how to protect their brand and get ready for growth.Shireen wrote her book “Legally Branded” and launched it at the British Library with support from leading academics and practitioners in the field.She stood before her peers in a new light, as an author Shireen was regarded as a thought leader and a passionate advocate of law. This resulted in a dramatic increase in referrals – particularly from other lawyers. Next, Shireen set about productising. Rather than seeing herself as a service provider selling time, she saw herself as a product creator who was responsible for delivering a result. She built an online trade mark registration platform, and created what has become her flagship product, the IP Wizard solution.She discovered that with products her own business was indeed more scalable than she had originallythought. Shireen’s Profile was already on the rise after her book launch and with articles and blogs starting to hit the front pages of Google. Shireen also got featured in several videos and publications online that explain her philosophies.Towards the end of the Key Person of Influence Programme, Shireen started putting togetherPartnerships to promote her book through tech and other start-ups, branding, PR and training companies. Through partnerships she is building a business that is taking on a new life of its own.Shireen Smith is now a Key Person of Influence; she attracts opportunity, has more fun and has a better business as a result.
Radical Body Transformations
Despite his awards, his hourly rate was only marginally higher than most Personal Trainers who had NOT won any awards.
Like many in his industry he thought that the key to his success was doing more courses, getting more qualifications and having a nice brochure. Lazo was working hard with his clients and getting great results … but not seeing the financial rewards. Lazo heard about the KPI Growth Accelerator and he really “got it”. He realised that he hadn’t differentiated himself from other Personal Trainers and he hadn’t used his success to establish himself as a Key Person of Influence yet. The first thing we did was develop his Pitch. Today, rather than introducing himself as ‘Personal Trainer’, Lazo will tell you he does ‘Radical 12 week body transformations with highly successful people who do amazing things in their work but very ordinary things naked!’ That line always gets a laugh, but more importantly, people want to see pictures of the 12 week transformations. When Lazo pulls out his book and shows them some before and after shots of his clients, jaws hit the floor. In 12 weeks, Lazo can transform a skinny guy into a buff guy, a fatty to a muscle man. The transformations are extraordinary. He then directs them to his DVD and invites people to make friends with him on his Facebook Profile. By the time you see all of his photos, his YouTube videos and his testimonials, you know that he is THE man for ‘Radical 12 Week Transformations’. Before you get too excited about getting him to work with you, we should tell you what happened to his prices. Today, Lazo charges over $10,000 for a Radical 12 Week Transformation, and he has a waiting list! Combined with a lucrative new sponsorship deal, this makes him the highest paid “personal trainer” in London. It wasn’t the awards that made it happen. It wasn’t the years of getting outstanding results with his clients. It was following the 5 step formula that caused a dramatic shift. Lazo is now a KPI in his industry and charges in excess of 500 per cent of his industries average. He earns more than most doctors or lawyers and he has a lot more fun because he lives his passion.
The English Cream Tea Company
Jane Malyon is lovely and nice! Everyone says so because she has such a wonderful manner and warm disposition.
When we met Jane she had come from a 30 year background in hospitality and catering and had also been in business as a coach and trainer. Her niche was centred on resolving conflict, using your best etiquette under pressure and having better manners.As Jane crafted her pitch, she began to realise she had a deep burning desire to bring the best out in people. Not just some people but thousands of them. She wasn’t sure how this would happen but she knew something big was starting to stir.Jane wrote the book “Play Nicely” and was forced to dive deep into her core ideas and philosophies on what makes people behave at their best and win people over with rapport and kindness rather than by authority.During the KPI process, when Jane worked on her products she hit a roadblock. She explored voicing a CD, creating a training program and even developing software. Nothing seemed to deliver the special experience she knew she wanted to create. Then, after randomly meeting an elderly lady who had become too frail to travel to the Savoy for her favourite annual treat of elegant afternoon tea, Jane had a flash of inspiration and imagined chilled delivery of a high-quality gift box containing ready to enjoy high-tea and scones.It was perfect. For years Jane had entertained family and friends at the Savoy or Ritz Carlton for afternoon tea and she was always delighted at the way her guests would naturally be at their best. The experience was natural, fun and filled with rapport – and the conversations encouraged collaboration and togetherness. It was everything she wanted to deliver to the world, and it worked by magic!To build her Profile, Jane set an audacious goal to win a Guinness World Record. She called in all sorts of favours and remarkably set the world record for the largest gathering in one place, all enjoying English cream tea.She was featured on the BBC, newspapers, magazines, blogs and as a speaker at large conferences.With the added profile, Jane noted that orders started to fly in and so did offers for partnership. People didn’t just want to buy her product, they also wanted to license her brand!Within 2 years of launch, The English Cream Tea Company has shipped thousands of products all over the UK and built a brand that is set to expand globally.Jane’s products are being used as gifts to say “thank you”, “I’m sorry” and even as “a substitute for a hug” said one loyal customer.This new business combines the best parts of Jane’s story; catering, hospitality, coaching and a desire to bring out the best in people.Jane’s vision of inspiring people to play nicely is fast becoming a reality!
"Zero to Hero"
Paul Fowler has spent a lifetime fascinated by flying. His earliest memories are of building cardboard wings and trying to take flight from his roof.
Paul’s passion then led him to become a pilot where he spent years flying all over the world.Even after being forced into an early retirement through illness, Paul still couldn’t keep away from planes. He took himself down to the local flying club and started working there to try and rescue the club from goingbroke.At the end of 12 months Paul did a deal to buy the Oxfordshire Flying Club and flight school and for the first time ever he was a business owner with something he could get passionate about.His health improved and so did the health of the flight school. Paul had begun to channel his lifetime passion into a business that had wings. Despite his passion for the business, he had hit a glass ceiling in year 4 of the business. The club grew popular with flying fanatics but something was stopping it from growing to the size it needed to be to cover the bills and pay Paul a decent wage and dividends.Over the following two years, Paul struggled to figure out what would make his beloved flight school really get off the ground. He attended marketing bootcamps, business networking events and poured over books on marketing and leadership. Nothing seemed to be working though, the business was flying on one engine. Then in mid 2010, Paul heard about the “Key Person of Influence” method. He had never even thought about the idea that he could make a name for himself in aviation. “The industry is so big, it employs millions of people, I never dreamed that I could become a Key Person or have any Influence, the idea never crossed my mind until I heard Daniel Priestley talking about it” says Paul.After joining the KPI Programme, his first step was to identify a micro-niche and learn how to do a ‘Perfect-Pitch’. “I’ve always dreamed of owning a Spitfire aircraft and I guessed other people would want to fly one as well, so I decided to go for my lifetime dream and create the Spitfire Project.” Paul says. At the Perfect Pitch workshop Paul developed his idea and arrived at a clear way to explain it to others. “Mike Harris told me to get out and start pitching it to see how people respond.” says Paul. As a result of pitching the idea to anyone who would listen, 3 months later Paul was crystal clear on his pitch. He then set about writing an article for the number one industry magazine Pilot. He phoned the editor and pitched his article and the editor gave Paul a double page spread dedicated to the Spitfire project on the spot even before he had finished his pitch!!!Within months Paul was being invited to speak around the country about his project and was gathering interested parties who wanted to invest into the iconic plane as well as take lessons to learn to fly it.Off the back of the article, Paul was approached by the BBC and Channel4 to discuss making a documentary on the project.With so much buzz being created Paul knew he needed to start focusing on productising the business. He set about creating a “Zero to Hero” program that would fast track a private pilot from beginner level through to flying their own Spitfire. It was a bold move but it received a lot of immediate interest.He also began putting his Flight Briefings on to audio and video so that people could learn from home and share their excitement with friends. “It’s funny, we do dozens of flight briefings each week but until KPI I’d never even though of them as potential products – I’m guessing most businesses are the same, they probably have more opportunities under their nose than they think”.Next, Paul worked to build an online Social Media profile for his flight school and his Spitfire Project. “I’m blown away at how many people are now reading our blogs and watching our videos on the web”. Finally, with all this in place, Paul was able to begin doing JV’s and Partnerships with other businesses in the industry. Some of his first deals involved having the flight school promoted to lists of over 10,000 people as well as a win/win partnership a local hotel. “I now feel like I am on track to be a Key Person of Influence in my Industry. KPI gave me a map to follow and helped me to see where I was on the map, then it gave me the strategy to move forward to where I wanted to be. My flight school is finally taking off and I’m feeling good about being in the captains seat.” says Paul.
Shaking up Industries
Darren Finkelstein, owner of St. Kilda Boat Sales is excited. His business has emerged as an expert in boating lifestyles in Australia over the last 18 months.
Servicing boats in Melbourne for over a decade, St Kilda Boat Sales has created an impressive public profile and client base. Darren wasn’t always this excited about business though. In fact, just a few years ago he was about to give it all up.
That was before he discovered Key Person of Influence.
“Boat Sales is a fairly traditional industry, and I guess I was bored. The company’s financial performance began to reflect that,” Darren explains. “There was only one certainty. I wanted stronger revenue and to be excited about what I do, but I had no idea how.”
The programme challenged Darren to rethink what he did. “That was the single most important thing I did for my business.”
KPI mentors quickly pointed out that Darren’s clients came to him for much more than simply buying a boat. They actually buy into a lifestyle. “By simply shifting the focus of what we do from ‘boat sales’ to providing enjoyment, quality lifestyles and the intrinsic social aspects of boat ownership, and simultaneously removing any hassle for our clients, my whole perspective started to change for the better.”
People became excited when Darren explained what St. Kilda Boat Sales did.
The next most vital aspect of the KPI program for Darren was writing his book ‘Honey, let’s buy a BOAT’. “During the program I realised how much I know about boats, particularly using them as tools to create great lifestyles – specifically for busy people.” Darren combined that knowledge with skills gained during the KPI program and applied these to publishing a book. The result was life changing.
“Today, my old business frustrations are gone and our business is thriving. We’ve developed new products and services that cater for the lifestyle components of boat ownership and I’m a regular contributor on talk shows and on the speaker circuit on this topic.”
Darren’s book and business have featured in major international boating publications and on shows, which has helped him establish the credibility to forge great sponsorships & partnerships. Essentially, implementing the KPI methodology has meant that clients come to his business pre-sold on the idea of owning a boat, and ultimately buy from him.
“Sales cycles are shorter, there’s far less pressure, and people show up really excited to buy a boat from us.”
Darren has emerged from the KPI program as an author and speaker, and a person who loves what he does. His business has transformed entirely, not only in terms of its phenomenal success, but also in how Darren himself thinks about it.
“Not only have we had our most successful year ever, it’s also been the most fun I’ve ever had in business.”